Dr. Jackie Raphael-Luu has a PhD from Curtin University. Her thesis was titled: “The Celebrity Endorsement Industry: Adapting to Web 2.0 and Beyond”. For more than a decade, she has researched celebrity culture, social media, endorsements, branding, mass media, activism, iconic status, persona, identity and bromances.

Dr. Raphael-Luu has organised and chaired conferences globally, including New York, Barcelona and Perth. Furthermore, Dr. Raphael-Luu is an Executive Board Member and Regional Chair (Australia and the Pacific region) of the Fame and Persona Research Consortium (FPRC)on the Editorial Board of Waterhill Publishing and on the Advisory Board of the Centre for Media and Celebrity Studies (CMCS). 

When she is not teaching and researching, Dr. Raphael-Luu freelances as a Branding Consultant, is an Assistant Salsa Instructor, Wedding Dance Choreographer, writes FRINGE WORLD reviews for Fringe Feed and film reviews for A-List Reviews.


For interviews or future research projects please get in touch:

Or you can find me on LinkedIn or Twitter

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