Dr Jackie Raphael-Luu is a Senior Lecturer and Course Leader in BA (Hons) Advertising in Communications and Media at the University of the Arts London. She is also the Co-Chair and Co-Editor of Power of Prestige, an annual conference series and book series.  

Dr Raphael-Luu has a PhD from Curtin University, Australia. Her thesis was titled: “The Celebrity Endorsement Industry: Adapting to Web 2.0 and Beyond”. For 15 years, she has researched celebrity culture, social media, endorsements, branding, mass media, activism, sustainability, iconic status, persona, identity and bromances.

Dr Raphael-Luu has organised and chaired conferences globally, including New York, Barcelona, Perth, Oxford and London. Furthermore, Dr Raphael-Luu is an Executive Board Member and Regional Chair of the Fame and Persona Research Consortium (FPRC), on the Editorial Board of Waterhill Publishing and on the Advisory Board of the Centre for Media and Celebrity Studies (CMCS). 

When she is not teaching and researching, Dr Raphael-Luu freelances as a Branding Consultant, is an Assistant Salsa/Bachata Instructor, writes FRINGE WORLD reviews for Fringe Feed and film reviews for A-List Reviews.

For interviews or future research projects please get in touch through LinkedIn, Twitter (X), or message below.