True bromance: the authenticity behind the Stewart/McKellen relationship

I am pleased to announce that the paper Dr. Celia Lam and I wrote together for the Celebrity Studies Conference in Amsterdam in 2016 has been published.

Dr. Lam and I have been working on a book about bromances being used as a promotional tool for the past few years. This is a sneak peek of what is to come.

I hope you enjoy reading this paper on how Ian McKellen and Patrick Stewart have used their bromance to promote their films and theatre shows through social media.

True bromance: the authenticity behind the Stewart/McKellen relationship
http://www.tandfonline.com/eprint/gVMrMzrJeZPQ7mjaWni9/full

Thank you Celebrity Studies and Routledge for the wonderful opportunity.

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