New Book! – Becoming Brands

My new book, Becoming Brands: Celebrity, Activism and Politics, is now available for purchase here.

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I would like to thank my co-editor Dr. Celia Lam and P. David Marshall for writing the foreword. I would also like to thank all the authors for contributing their chapters and Waterhill for publishing. This book was inspired by the presentations at the CMCS conference in Barcelona in 2016. The key theme was exploring celebrity activism and how activists become celebrities.

 

My own chapter in the book examines how Paul Newman established a posthumous brand that helps charities around the world.

 
I hope you enjoy reading it.

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